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  <url>
    <loc>https://missionfieldllc.squarespace.com/news/2/2019/3/14/2019-natural-products-expo-west-trend-report</loc>
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    <lastmod>2019-03-22</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5c8b33d8eb39311eed8b29ae/5c8b346a4785d3ec8df20873/1552629741737/TREND+BONUS.jpg</image:loc>
      <image:title>News - 2019 Natural Products Expo West Trend Report</image:title>
      <image:caption>It’s a long show with hundreds of samples. Every now and then, you come across a product that is just so right it makes you smile. Here are five that made my day… Thanks!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5c8b33d8eb39311eed8b29ae/5c8b346a9140b753fd3d62ee/1552629632166/TREND+7.jpg</image:loc>
      <image:title>News - 2019 Natural Products Expo West Trend Report</image:title>
      <image:caption>Strong packaging can elevate food within its competitive set and literally stop consumers in their tracks when shopping. I’m a self-professed packaging geek and just love to see brands that push the envelope. I’m drawn to simple, elegant designs with big pop and all four of the companies below got it right.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5c8b33d8eb39311eed8b29ae/5c8b346ae2c483223f2d436c/1552629590230/TREND+6.jpg</image:loc>
      <image:title>News - 2019 Natural Products Expo West Trend Report</image:title>
      <image:caption>Looking beyond the burst of CBD based everything and looking for what might be coming next to our kitchens, two new ingredients stood out at Expo West. Both were new to me and have that right balance of great taste with desirable and interesting nutritional benefits.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5c8b33d8eb39311eed8b29ae/5c8b346a41920225d55052d9/1552629508558/TREND+5.jpg</image:loc>
      <image:title>News - 2019 Natural Products Expo West Trend Report</image:title>
      <image:caption>As snacking continue to grow, more and more consumers want easy snacks that aren’t always sweet or chip based. These three examples highlight savory snacking done right.</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5c8b33d8eb39311eed8b29ae/5c8b346ab208fc3f674c020a/1552629427910/TREND+4.jpg</image:loc>
      <image:title>News - 2019 Natural Products Expo West Trend Report</image:title>
      <image:caption>Although free-from has been the mega trend for the last few years, this year I saw an explosion of delicious dairy free products that have stepped it up a notch. These four shining examples redefine dairy free from just a “free-from” claim on package to a completely delightful eating experience. You don’t have to be a dairy avoider to enjoy these treats for what they are – good food.</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5c8b33d8eb39311eed8b29ae/5c8b3469a4222f269405c145/1552629338342/TREND+3.jpg</image:loc>
      <image:title>News - 2019 Natural Products Expo West Trend Report</image:title>
      <image:caption>Not just a trend but really the continued explosion of startups giving consumers better, more whole and real foods that fit our hectic, modern, on-the-go lives. Brands meeting at the intersection of convenience and BFY will continue to shine as consumers snack more and expect their foods to good and easy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5c8b33d8eb39311eed8b29ae/5c8b3469fa0d603141f54da1/1552629274813/TREND+2.jpg</image:loc>
      <image:title>News - 2019 Natural Products Expo West Trend Report</image:title>
      <image:caption>I was excited to get to Expo to see what had been turned on its head this year – what categories the “ankle bitter” startups were going after to reinvent. It’s this entrepreneurial spirit that is redefining food at every turn. The examples that follow are only a few of the many categories that are being challenged and disrupted with new ingredients and redefining what our eating will be like in the future.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5c8b33d8eb39311eed8b29ae/5c8b3468b208fc3f674c01f8/1552629206664/TREND+1.jpg</image:loc>
      <image:title>News - 2019 Natural Products Expo West Trend Report</image:title>
      <image:caption>In the last few years, new products at Expo have been loud and proud about their “no, no, no’s” with gluten free, dairy free, nut, egg, soy, sugar, colors, preservatives free, etc being the norm. This year I saw a slight but important shift of companies talking about what they ARE vs. just what they ARE NOT. That’s not to say that the “free from” is going away - most new brands, including these - are showcasing the top 2-5 free-from’s on their primary packaging in an effort to help consumers find cleaner, better foods that fit their eating lifestyles.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5c8b33d8eb39311eed8b29ae/5c8b3467f4e1fc2bd265b50e/1552629104519/Expo+West+2019+COVER.jpg</image:loc>
      <image:title>News - 2019 Natural Products Expo West Trend Report</image:title>
      <image:caption>Top 8 Trends 1. Real ingredients, taste better 2. Re-imagining existing, staple categories 3. Convenience + better for you 4. Dairy free 5. Savory snacking 6. New ingredients to watch 7. Stand out packaging 8. Bonus: “Foods that made me happy”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5c8b33d8eb39311eed8b29ae/5c8b345fb208fc3f674c01ba/1552629843438/wunder_creamery_quark_expo_west_2019.jpg</image:loc>
      <image:title>News - 2019 Natural Products Expo West Trend Report - BONUS: "FOODS THAT MADE ME HAPPY"</image:title>
      <image:caption>Wunder Creamy Quark. I have a fascination with Quark after having tried it on a trend spotting trip to Europe and have wondered why it has not made a splash in the US market. It’s right on trend with high protein, low sugar and a creamy and milder taste than Greek yogurts. Hopefully my wait is over and Wunder will be broadly available as it is delicious, healthy snack. Thanks, Wunder folks!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5c8b33d8eb39311eed8b29ae/5c8b345e0d929767b1d7df90/1552629443070/wildbrine_plant_based_creamery_brie_butter_expo_west_2019.jpg</image:loc>
      <image:title>News - 2019 Natural Products Expo West Trend Report - TREND 4: DAIRY FREE</image:title>
      <image:caption>Wildbrine Plant Based Creamery. Wildbrine has been making raw fermented products like kimchi, sauerkraut, and coleslaw for 8 year. At Expo they introduced a new line of plant-based cheeses and butter that are phenomenal. I asked a couple of times to make sure that the butter was really plant based because it was creamy and so authentically buttery. Their 3 flavors of Brie, with a lovely rind and creamy interiors, are the best plant-based cheese I’ve ever tried. They come in Shiitake Shakeup, Beet Blush and Neo-Classical Cashew Brie. All are vegan and cashew based. I was told they melt like traditional brie and butter. I can’t wait to buy these for my vegan husband!</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5c8b33d8eb39311eed8b29ae/5c8b345724a69463faa6e409/1552629723113/three_trees_expo_west_2019.jpg</image:loc>
      <image:title>News - 2019 Natural Products Expo West Trend Report - TREND 7: STAND OUT PACKAGING</image:title>
      <image:caption>Three Trees Plant Based Milks. This 5-year-old company has reinvented itself with unique packaging that really stands out as premium, feminine and delicious looking. All their plant-based milks are Organic and have only 2-5 simple ingredients with no flavors, preservatives, or gums. They had the prerequisite Almondmilk in Original and Vanilla Bean both of which tasted clean and delicious. But it was the Pistachio Nutmilk and Black Sesame Nut and Seedmilk that really stood out.</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5c8b33d8eb39311eed8b29ae/5c8b34569b747a6131c99b2c/1552630068703/the_cookie_dough_cafe_edible_cookie_dough_expo_west_2019.jpg</image:loc>
      <image:title>News - 2019 Natural Products Expo West Trend Report - BONUS: "FOODS THAT MADE ME HAPPY"</image:title>
      <image:caption>The Cookie Dough Café. Gourmet edible cookie dough in single serve containers that even include a spoon under the lid – simple amazing! I thought I would like it, it’s cookie dough after all, but the taste was so much better than I expected. Creamy, sweet but not overpowering, mouth-watering, I-want-more kind of good.</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5c8b33d8eb39311eed8b29ae/5c8b34569140b753fd3d629c/1552629574300/squbes_wholefood_snacks_expo_west_2019.jpg</image:loc>
      <image:title>News - 2019 Natural Products Expo West Trend Report - TREND 5: SAVORY SNACKING</image:title>
      <image:caption>Squbes Wholefood Snacks. Coming all the way from Ireland, Squbes is bringing a new take on bite sized savory snacks. They are crunchy and zesty and are conveniently ready for your on-the-go life. Squbes come in six amazing flavors like Kale, Pumpkin Seed &amp; Lemon or Dark Chocolate &amp; Sea Salt. Yum.</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5c8b33d8eb39311eed8b29ae/5c8b344d9b747a6131c99af6/1552629386140/square_baby_expo_west_2019.jpg</image:loc>
      <image:title>News - 2019 Natural Products Expo West Trend Report - TREND 3: CONVENIENCE + BETTER FOR YOU</image:title>
      <image:caption>Square Baby. Founder Katie Thomson is aiming to make feeding your baby real food as easy as possible. She launched Square Baby 6 months ago as a subscription-based service that provides an easy to use and customizable ordering platform – you can select the dietician designed mix or customize based on your preferences. Their baby food is delivered to your doorstep every 2 weeks. She also takes the guessing out of the nutrition with any 3 servings providing your little ones 100% of their daily nutrition needs. As a working mom, I only wish this had been available 14 years ago so I could have feed my son real food with no additives or preservatives – it’s everything I wanted but didn’t have time to do myself!</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5c8b33d8eb39311eed8b29ae/5c8b344bf9619a232043f335/1552628791063/soozys_gluten_free_donuts_expo_west_2019.jpg</image:loc>
      <image:title>News - 2019 Natural Products Expo West Trend Report - TREND 1: REAL INGREDIENTS, TASTE BETTER</image:title>
      <image:caption>Soozy’s Donut. Soozy’s is expanding their lineup from muffins to single serve donuts that are fun and delicious. Sold frozen, you can keep them in the fridge for a week. They have no dairy, gluten, soy, gums or stabilizers. Their ingredient list looks like the baking ingredients I keep in my kitchen – all real and easily recognizable foods. Founder Susan Chen wants to provide a little Zen through clean, delicious and mindful baked goods. They come in three flavors: Double Chocolate, Cinnamon and, my favorite, Maple.</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5c8b33d8eb39311eed8b29ae/5c8b3444eb39311eed8b2bc5/1552629683838/skinny_souping_soup_expo_west_2019.jpg</image:loc>
      <image:title>News - 2019 Natural Products Expo West Trend Report - TREND 7: STAND OUT PACKAGING</image:title>
      <image:caption>Skinny Souping. The bottle stopped me then the product sold me. These clean ingredient soups are vegan, gluten free and have no preservatives. They come in interesting flavors like Butternut Squash Coconut Curry, Tomato &amp; Ancient Grains, Broccoli Lemon Arugula, and Spicy Super Greens. You can drink them hot or cold and the container is microwave safe so it’s convenient and ready to go with you for a healthy meal anytime.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5c8b33d8eb39311eed8b29ae/5c8b3444e2c483223f2d428c/1553271219366/rowdy_mermaid_expo_west_2019.jpg</image:loc>
      <image:title>News - 2019 Natural Products Expo West Trend Report - TREND 7: STAND OUT PACKAGING</image:title>
      <image:caption>Rowdy Mermaid Kombucha. Rowdy Mermaid launched a new flavor of their Kombucha: Lion’s Root. The line comes in slender packaging that has huge stopping power. They did a fantastic job of taking the essence of their glass bottles and translating into these beauties. Yum.</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5c8b33d8eb39311eed8b29ae/5c8b343a652dea8792d08bb5/1552628762818/quinn_gluten_free_filled_pretzel_bites_expo_west_2019.jpg</image:loc>
      <image:title>News - 2019 Natural Products Expo West Trend Report - TREND 1: REAL INGREDIENTS, TASTE BETTER</image:title>
      <image:caption>Quinn Filled Pretzels. Boulder based Quinn Snacks rose to fame behind their delicious and better for you microwave popcorn. Now the same team is bringing the “world’s first gluten free peanut butter filled pretzel”. They directly talk to “real ingredients taste better” as they use sorghum, a naturally gluten free whole grain that is high in antioxidants, full of vitamins &amp; minerals and tastes great. The new pretzel bites come in Dark Chocolate’y Peanut and Peanut Butter Filled Nuggets.</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5c8b33d8eb39311eed8b29ae/5c8b343a8165f55d4bed9cdd/1552629479468/pimp_my_salad_cashew_parmesan_expo_west_2019.jpg</image:loc>
      <image:title>News - 2019 Natural Products Expo West Trend Report - TREND 4: DAIRY FREE</image:title>
      <image:caption>Pimp My Salad Cashew Parmesan. It’s hard to describe this one. Sure, it’s a salad topper that replaces Parmesan but it’s a lot more. I can envision it going on all sorts of foods to make them extra tasty. Interestingly the idea came from wanting to use the crumbs from their Kale Chip production. It’s made from Cashews and is dairy, vegan, soy free and Paleo. Plus, it’s tasty enough to eat straight from the jar as a savory snack.</image:caption>
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      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5c8b33d8eb39311eed8b29ae/5c8b342ea4222f269405bffa/1552629491870/petitpot_pudding_expo_west_2019.jpg</image:loc>
      <image:title>News - 2019 Natural Products Expo West Trend Report - TREND 4: DAIRY FREE</image:title>
      <image:caption>Petitpot Rice Pudding &amp; Pot de Crème. San Francisco based Petitpot is bringing the delight of the French after dinner dessert to the US with a line of single-serve, creamy and delicious puddings and rice pudding. Their newest flavor is Mango Passion Fruit. The 7-flavor line up includes 2 vegan offerings and 5 traditional. Super clean, simple ingredients that are Organic - I can’t wait to see the refrigerated dessert flourish in the US like they have in Europe.</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5c8b33d8eb39311eed8b29ae/5c8b342d9140b753fd3d6184/1552629522282/patagonia_provisions_expo_west_2019.jpg</image:loc>
      <image:title>News - 2019 Natural Products Expo West Trend Report - TREND 5: SAVORY SNACKING</image:title>
      <image:caption>Patagonia Provisions Savory Seeds Collection. I love that Patagonia is in the 2nd year of exhibiting at Expo. It’s a great crossover and lovely to see a major player in the outdoor world doing food right. These 1 oz seed packets are ready for your on-the-go life and are packed with buckwheat, hemp and lentils. They come in three delicious flavors: Chipotle Lime (my favorite with a great tart and sweet taste), Classic Barbeque and Mellow Curry.</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5c8b33d8eb39311eed8b29ae/5c8b3424eb39311eed8b2b2d/1552629539037/pans_mushroom_jerky_expo_west_2019.jpg</image:loc>
      <image:title>News - 2019 Natural Products Expo West Trend Report - TREND 5: SAVORY SNACKING</image:title>
      <image:caption>Pan’s Mushroom Jerky. Founder Michael Pan is bringing to the US a Malaysian family recipe that aims to “convert carnivores”. He has a shot at it. This is not imitation jerky but rather a distinctive, savory, bold snack with terrific texture that defies being just a “plant-based meat snack alternative”. I really enjoyed the unexpected “meaty” texture. Pan’s comes in several flavors: Teriyaki, Zesty Thai, Applewood BBQ, Sea Salt &amp; Pepper and Original. All are made with Shiitake mushrooms, are vegan, soy-free and high in fiber.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5c8b33d8eb39311eed8b29ae/5c8b3422c830250285575574/1552629306940/ohi_plant_based_bar_and_love_good_fats_bar_expo_west_2019.jpg</image:loc>
      <image:title>News - 2019 Natural Products Expo West Trend Report - TREND 2: RE-IMAGINING EXISTING, STAPLE CATEGORIES</image:title>
      <image:caption>Bars: OHi Superfood and Love Good Fats Bars. Expo was over crowded with bars of all kinds touting every kind of different claim and supporting all kinds of specific dietary needs. Two bars jumped out for having very different textures to all the other bars that have existed in the market for so long. First OHi out of Maui is a refrigerated bar that is plant -based, gluten and grain free, Paleo certified and is made from whole nuts and seeds with no powder which gave them a unique moist texture unlike other bars. Love Good Fats is a new Keto friendly bar that claims to be “ridiculously delicious” and lives up to the promise. Coming out of Canada they are launching into the US now with their high fat, low sugar, and low carb offering that are meant to keep you full longer and are good for your brain. The Mint Chocolate Chip was divine – more like a truffle than a bar!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5c8b33d8eb39311eed8b29ae/5c8b341bf9619a232043f1a3/1552629618904/mount_mayon_pili_nuts_expo_west_2019.jpg</image:loc>
      <image:title>News - 2019 Natural Products Expo West Trend Report - TREND 6: NEW INGREDIENTS TO WATCH</image:title>
      <image:caption>Pili Nuts. Mount Mayon. I saw a half dozen booths with Pili nuts listed as an ingredient in their foods which was new to me. Stopping at Mount Mayon, Dr. James Costello, the Founder gave me background and shared the most interesting and delicious whole pili nuts and pili nut butter. Pili nuts are naturally high in protein and fiber and low in net carbs, they are gluten free and have no trans fats or cholesterol. The Pili nut has more vitamin E than any other nut and is rich in Omega 9 oils (like Olives). I fell in love with the Ecuadorian Cacao covered whole Pili nuts which are also available in Himalayan Pink Salk and Kyoto Matcha.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5c8b33d8eb39311eed8b29ae/5c8b34164e17b636e5fe3ea4/1552629602987/kiwa_lupini_chocoo_flour_expo_west_2019.jpg</image:loc>
      <image:title>News - 2019 Natural Products Expo West Trend Report - TREND 6: NEW INGREDIENTS TO WATCH</image:title>
      <image:caption>Lupini Beans / Chocho Flour. Kiwa Life was sampling dark chocolate covered Andean Lupin Beans that were unique and delicious. They also showed Chocho Flour made from the same bean that is high in protein. Living Intentions’ Chocho flour is listed as a superfood that is gluten free, vegan and has prebiotic fiber. They show that 1 cup has 85mg of calcium and over 200 mg of phosphorus for stronger bones. They claim that Chocho flour has more protein than soy, green pea and Quinoa and that it’s the “best vegetable protein source in the world!” and can be used in shakes, bakery, desserts, and plant-based products.</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5c8b33d8eb39311eed8b29ae/5c8b34117817f7ed57a284d3/1552629311203/kana_organics_expo_west_2019.jpg</image:loc>
      <image:title>News - 2019 Natural Products Expo West Trend Report - TREND 2: RE-IMAGINING EXISTING, STAPLE CATEGORIES</image:title>
      <image:caption>Pasta: Kana Organics Vegetable Pastas. We’ve seen alternative pastas for some time but Kana has come out with an interesting line up of plant-based pastas that sound delicious in their own right vs. just a “replacement” option for wheat. They are available in a variety of versions with Sweet Potato as the base: Purple, Moringa, Turmeric and Hemp. All are gluten free, organic, vegan, kosher and free of artificial colors and additives.</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5c8b33d8eb39311eed8b29ae/5c8b340d4e17b636e5fe3e86/1552629827934/hoptea_expo_west_2019.jpg</image:loc>
      <image:title>News - 2019 Natural Products Expo West Trend Report - BONUS: "FOODS THAT MADE ME HAPPY"</image:title>
      <image:caption>HopTea and B’s Sweet Nitro Thai Tea. I love tea. I don’t love coffee so when I see tea innovation, I generally get excited. Boulder based HopTea is awesome. They brew tea with hops, like brewing beer, but it’s tea. And it’s refreshing, hoppy, unexpected and non-alcoholic. That makes me smile all day.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5c8b33d8eb39311eed8b29ae/5c8b3409e4966b044bde24a5/1552629458673/hakuna_banana_non_dairy_frozen_dessert_expo_west_2019.jpg</image:loc>
      <image:title>News - 2019 Natural Products Expo West Trend Report - TREND 4: DAIRY FREE</image:title>
      <image:caption>Hakuna Banana Non-Dairy Frozen Dessert. Expo West 2019 Pitch Slam Winner Hakuna Banana is a plant-based dairy free ice cream with few ingredients and no refined sugars that is made with bananas as the first ingredient. It comes in 6 flavors plus chocolate dipped novelties. They also launched Totes Oats which is an oat milk based non-dairy frozen dessert. Oh, and it tastes fantastic!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5c8b33d8eb39311eed8b29ae/5c8b3402ec212d3b62ab32a2/1552629356242/farm_and_oven_bakery_bites_expo_west_2019.jpg</image:loc>
      <image:title>News - 2019 Natural Products Expo West Trend Report - TREND 3: CONVENIENCE + BETTER FOR YOU</image:title>
      <image:caption>Farm &amp; Oven Bakery Bites. Getting your 5 veggie servings a day has never tasted better! Every Farm &amp; Oven packet has three individual bites that are moist and tasty and give you 40% of your daily veggies. My personal favorite is Beet Dark Chocolate – it’s perfect to toss in my backpack, travel kit and in the car. The lineup also includes Carrot Cinnamon, Zucchini Lemon Poppy Seed and Pumpkin Maple Pecan. It fits my 40 something lifestyle just as well as my 14-year-old son’s – we both just love these treats.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5c8b33d8eb39311eed8b29ae/5c8b33fe9140b753fd3d5ffc/1552628249856/expo_west_2019.jpg</image:loc>
      <image:title>News - 2019 Natural Products Expo West Trend Report</image:title>
      <image:caption>I tried, I really tried to see all the food booths over 3 days but sadly, I did not make it. Given the sheer size, all the samples to taste and so many great entrepreneurs to meet, it would have taken over 60 hours to see all the booths, even briefly. There were 13 different show floor spaces filled to capacity with extraordinary new products. You can see one such aisle overlooking the first floor of the North Hall!</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5c8b33d8eb39311eed8b29ae/5c8b33fd6e9a7f1b0aa4645b/1552629301636/egglife_wraps_expo_west_2019.jpg</image:loc>
      <image:title>News - 2019 Natural Products Expo West Trend Report - TREND 2: RE-IMAGINING EXISTING, STAPLE CATEGORIES</image:title>
      <image:caption>Tortillas/Wraps: Egglife. I didn’t see this one coming and I almost missed it until I realized that it was a new take on a tortilla wrap. Made with eggs instead of flour or corn and available in four flavors: Original, Italian, Fiesta and Caraway. It looks “traditional” and was soft with a good texture that held up for a bite size roll up nicely. Each wrap has 25 calories, 0g sugar and 4g protein.</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5c8b33d8eb39311eed8b29ae/5c8b33f8e5e5f0ef822eb639/1552628778123/chill_pop_popsicles_expo_west_2019.jpg</image:loc>
      <image:title>News - 2019 Natural Products Expo West Trend Report - TREND 1: REAL INGREDIENTS, TASTE BETTER</image:title>
      <image:caption>Chill Pop Popsicles. I found a slice of summer at Expo and it was a Watermelon Lime Chill Pop. I’m a big fan of popsicles these days – a nice low calorie treat – and these are the best I’ve tried. They come in five distinctive flavors: Avocado Mint Chip, Black Pepper Plum, Cucumber Kiwi, Coco Mocha Fudge and Watermelon Lime. They are all vegan and gluten free and are made with real fruit, never from concentrate. You can taste the real fruits. Yum!</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5c8b33d8eb39311eed8b29ae/5c8b33f1ee6eb0649b6d3355/1552629083736/burroughs_family_farm_cream_top_milk_expo_west_2019.jpg</image:loc>
      <image:title>News - 2019 Natural Products Expo West Trend Report - TREND 1: REAL INGREDIENTS, TASTE BETTER</image:title>
      <image:caption>Burroughs Family Farms Cream Top Milk. Small batch, organic, cream top milk from pasture raised cows on the Burrough’s family farm comes together to make the most surprisingly delicious milk. I simply fell in love with their Lavender milk – light and unique and unlike anything else. Rounding out the lineup are Chocolate and Chai Spiced milks that were also delicious. I can only hope they make it to my home state of Colorado from California!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5c8b33d8eb39311eed8b29ae/5c8b33ef8165f55d4bed9b2b/1552629703771/bos_sparkling_iced_tea_expo_west_2019.jpg</image:loc>
      <image:title>News - 2019 Natural Products Expo West Trend Report - TREND 7: STAND OUT PACKAGING</image:title>
      <image:caption>BOS Sparkling Unsweetened Iced Tea. Eye-catching design make the BOS line jump out at you and beg for your attention. Based out of South Africa, BOS is just coming to the US next month. They make both an unsweetened iced tea that is very tasty with unique flavor mixes like Blueberry &amp; Jasmine and White Peach &amp; Elderflower as well as a line of sweetened Iced Teas in interesting flavors like Lime &amp; Ginger, Yuzu and more traditional ones like Lemon, Peach and Berry. Whichever you choose, you can’t go wrong.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5c8b33d8eb39311eed8b29ae/5c8b33e6971a1869c8fb9fdb/1552629370489/blue_moose_of_boulder_hummus_expo_west_2019.jpg</image:loc>
      <image:title>News - 2019 Natural Products Expo West Trend Report - TREND 3: CONVENIENCE + BETTER FOR YOU</image:title>
      <image:caption>Blue Moose Hummus Snack Packs. Blue Moose of Boulder launched the first and only organic hummus snack single serve packs in the market at Expo. Their organic, HPP hummus has no added flavors or preservatives and is topped with dehydrated carrots, not chips or pretzels for a healthier snack. The snack packs come in Original, Roasted Red Pepper and, my favorite, Lemon Turmeric. At the same time, they also launched the same 3 flavors in 100 calorie mini cups that make hummus on-the-go so easy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5c8b33d8eb39311eed8b29ae/5c8b33e6b208fc3f674bfedc/1552629318821/birch_benders_keto_pancake_mix_expo_west_2019.jpg</image:loc>
      <image:title>News - 2019 Natural Products Expo West Trend Report - TREND 2: RE-IMAGINING EXISTING, STAPLE CATEGORIES</image:title>
      <image:caption>Breakfast: Birch Benders Keto Pancakes and Magic Syrup. Birchbenders is launching two Keto specific pancake mixes and one plant protein based that add to their extensive lineup including Paleo friendly options. They are pushing pancakes into new territories of better-for-you with a low carb solution for Keto fans. Their new Magic Syrup is both Paleo &amp; Keto friendly and is made with grass-fed collagen and MCT Oil. Who knew I needed a better maple syrup -but I do now.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5c8b33d8eb39311eed8b29ae/5c8b33d841920225d5504e81/1552629808254/b_sweet_nitro_thai_tea_expo_west_2019.jpg</image:loc>
      <image:title>News - 2019 Natural Products Expo West Trend Report - BONUS: "FOODS THAT MADE ME HAPPY"</image:title>
      <image:caption>HopTea and B’s Sweet Nitro Thai Tea. I also ran into B’s Sweet Nitro Thai Tea. Another interesting take on tea that is smooth like a nitro beer, tastes like Thai tea but much less sweet than the traditional version and so, so delicious. It’s made with oatmilk and high-pressure nitrogen infused. At only 45 calories and dairy free, it’s awesome.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5c8b33d8eb39311eed8b29ae/5c8b33d8e79c70d357f10bc3/1552629856315/ascent_native_whey_protein_powder_expo_west_2019.jpg</image:loc>
      <image:title>News - 2019 Natural Products Expo West Trend Report - BONUS: "FOODS THAT MADE ME HAPPY"</image:title>
      <image:caption>Ascent Native Fuel. I’ll finish with an unusual one that surprised and delighted me. Denver based Ascent is a protein powder for pre/post workouts that tastes like real food. I expected the typical whey graininess or chalkiness but instead got clean, lightly sweet, delicious flavors (I tried all but the cappuccino). The flavors are: Chocolate, Vanilla Bean, Chocolate Peanut Butter, Cappuccino, Unflavored and, my favorite, Lemon Sorbet.</image:caption>
    </image:image>
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  <url>
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      <image:title>Capabilities</image:title>
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  <url>
    <loc>https://missionfieldllc.squarespace.com/results</loc>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5fa04ad95a535c344a6a79c6/5fd1627efec2791e31f9a055/1607558030436/Keurig%2BDr%2BPepper.jpg</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5fa04ad95a535c344a6a79c6/5fd16264c10336458b298668/1607557734361/Green+Mt+Coffee+Roasters.jpg</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5fa04ad95a535c344a6a79c6/5fd161d223f2866aa37b5557/1607557588324/Stok+B%26W.png</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5fa04ad95a535c344a6a79c6/5fd161b9071bbc68801c2afc/1607557564117/Laughing+Man+Cofffee.jpg</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5fa04ad95a535c344a6a79c6/5fd1617099fe644e8a521dea/1607558139316/CapriSun.jpg</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5fa04ad95a535c344a6a79c6/5fd16160871f8c6e594e6406/1607557473977/Alvalle+B%26W.png</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5fa04ad95a535c344a6a79c6/5fd16142071bbc68801c10c0/1607557445651/Strauss-group+B%26W.jpg</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5fa04ad95a535c344a6a79c6/5fd1610db1f6926771495ba6/1607558077339/Danone+B%26W.png</image:loc>
      <image:title>Results</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5fa04ad95a535c344a6a79c6/5fd160e07c12252903e6199a/1607557347611/A2Milk-logo+BW.png</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5fa04ad95a535c344a6a79c6/5fa04b50e25ffe71b19ac7af/1607557452724/Donut+Shop.jpg</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490cd35e4b00150bf284d50/5ce7401cfa0d605f54458844/1558659100899/clorox+outdoor+living+b%26w.jpg.png</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490cd35e4b00150bf284d50/59302a026a49636aa8d7f962/1496328711799/Haso+Logo.jpg</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490cd35e4b00150bf284d50/59302829579fb34a9bca65ec/1496328235019/Clorox.png</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490cd35e4b00150bf284d50/54c677fae4b062b0cea80bb3/1422292986808/client-armandhammer.jpg</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490cd35e4b00150bf284d50/55e8ad63e4b01c69e51841d9/1441312100350/client-oxiclean.jpg</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490cd35e4b00150bf284d50/55e8adbfe4b058298a8f0545/1441312192036/Kaboom.png</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490ccf4e4b0de7a08c4616a/5e5926c50b43f74dc058e21f/1582900934600/Graco.jpg</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490ccf4e4b0de7a08c4616a/5e17945d8c51e1103bd25ca5/1578603613567/NUK+B%26W.jpg</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490ccf4e4b0de7a08c4616a/5db59187c494f4106d610a92/1572180360978/Batiste+B%26W.png</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490ccf4e4b0de7a08c4616a/5c184f17758d46c88fcf87f7/1545096993024/femfresh.png</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490ccf4e4b0de7a08c4616a/59c0133ab07869c9d51fc893/1518792869496/Vitafusion.png</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490ccf4e4b0de7a08c4616a/59c0132c18b27d66257c636a/1518792833362/Sterimar+logo.png</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490ccf4e4b0de7a08c4616a/59c0131e9f745650903b6f53/1505760030367/Orajel.png</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490ccf4e4b0de7a08c4616a/59a02e4f4c0dbf26160037a2/1505760017867/Viviscal+logo+B%26W.jpg</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490ccf4e4b0de7a08c4616a/59a02e449f745636747298bc/1505760017760/toppik-logo-B%26W.png</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490ccf4e4b0de7a08c4616a/59a02e36e58c623d4d404920/1505760017682/invisalign.png</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490ccf4e4b0de7a08c4616a/59a02e2dcf81e03a3da4a6fb/1505760017613/trojan-logo.png</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490ccf4e4b0de7a08c4616a/59a02e239f745636747296e0/1503669796126/Truly+radient.png</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490ca3de4b08f2efeed4ae0/5fa04a144d5f4067cb72501e/1604340247084/Lunchables.jpg</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490ca3de4b08f2efeed4ae0/5fa049f59fe0263cfe93fb8c/1604340216470/Kraftmacandcheese.jpg</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490ca3de4b08f2efeed4ae0/5fa049ec68c7e3380f5f9ab8/1604340206753/Kraftmacandcheese.jpg</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490ca3de4b08f2efeed4ae0/5fa049a38f8f59390ae866a9/1604340134059/KraftHeinz.jpg</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490ca3de4b08f2efeed4ae0/5f64c996c3cf0f40f38f7565/1600440728846/Raisin+Bran.jpg</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490ca3de4b08f2efeed4ae0/5f64c98a0a02f049d7561a94/1600440716857/Frosted+Mini+Wheats.jpg</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490ca3de4b08f2efeed4ae0/5f64c979c401ae1b32146146/1600440699311/Rice+Krispies.jpg</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490ca3de4b08f2efeed4ae0/5f64c96f8571962fec154542/1600440690200/Frosted+Flakes.jpg</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490ca3de4b08f2efeed4ae0/5f64c9658cc33c794b917fc4/1600440680881/Froot+Loops.jpg</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490ca3de4b08f2efeed4ae0/5f64c7ac94d3c43a76a0d616/1600440239206/Chicken+of+the+Sea.jpg</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490ca3de4b08f2efeed4ae0/5f64c78a8e57d56f139a8880/1600440204698/Thai+Union.jpg</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490ca3de4b08f2efeed4ae0/5f034053524a1c2b6545509b/1594048597096/Strauss-group+B%26W.jpg</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490ca3de4b08f2efeed4ae0/5e989f6686043a7c39f0be14/1587060583815/Well+Yes.jpg</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490ca3de4b08f2efeed4ae0/5e5925d0137e3077d448eb00/1582900690376/OFD+Foods.png</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490ca3de4b08f2efeed4ae0/5e5925a73baa20214a1d02f1/1582900649167/Mountain+house.jpg</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490ca3de4b08f2efeed4ae0/5db59258bf2c227aaceb58df/1572180570156/OTEP+B%26W.png</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490ca3de4b08f2efeed4ae0/5db5911bf7a6c635a13de3e3/1572180252736/Pringles+B%26W.png</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490ca3de4b08f2efeed4ae0/5db59107c494f4106d6107ff/1572180233992/Danone+B%26W.png</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490ca3de4b08f2efeed4ae0/5c1853cc575d1fb795950f43/1545098190617/ricekrispies.png</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490ca3de4b08f2efeed4ae0/5c185042352f539a97f379cc/1545097288877/HiddenValleyLgoo.png</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490ca3de4b08f2efeed4ae0/5c184d944ae2373aab11cdd5/1545096603595/CapnCrunch+%281%29.png</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490ca3de4b08f2efeed4ae0/5b5a1d10f950b7baa7de0519/1532632342863/friot+lay+B%26W.png</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490ca3de4b08f2efeed4ae0/5b5a1ca78a922d5123cd3458/1532632264058/rare-fare-foods+B%26W.jpg</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490ca3de4b08f2efeed4ae0/5b2c1ec16d2a7374b3c794c3/1529618116314/Nutrigrain+B%26W.png</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490ca3de4b08f2efeed4ae0/5b2c1eac70a6ad3738040a1a/1529618099061/Special+K+-+B%26W.png</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490ca3de4b08f2efeed4ae0/5b2c1e99aa4a999d8c05e8f1/1529618076690/Pop+tarts+B%26W.png</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490ca3de4b08f2efeed4ae0/5a86efb371c10bc44db21e6d/1518792679813/Ascent.jpg</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490ca3de4b08f2efeed4ae0/5a86efa9f9619a7edf0281a3/1518792679806/Life+cereal+B%26W.png</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490ca3de4b08f2efeed4ae0/5a86ef94e4966bc895fac3a1/1518792596780/Campbells+B%26W.png</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490ca3de4b08f2efeed4ae0/59c0030fd2b8578d2499478d/1505755920700/castlewood+B%26W.jpg</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490ca3de4b08f2efeed4ae0/59c002fb4c326dc6b6121dbf/1505755900319/cargill+B%26W.png</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490ca3de4b08f2efeed4ae0/59a03125ff7c5067c67e3203/1503670565718/Leprino_Foods.gif</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490ca3de4b08f2efeed4ae0/59a030de893fc053fe75e25c/1503670496952/Wholey+cheese+B%26W.GIF</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490ca3de4b08f2efeed4ae0/599eedc359cc682d107d6b29/1503587790416/quakeroats+B%26W2.jpg</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490ca3de4b08f2efeed4ae0/58b084305016e11f95e3a1d9/1487963184859/Kellogg%27s+B%26W.png</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490ca3de4b08f2efeed4ae0/585824e12e69cff929387390/1482171837435/PepsiCo+B%26W.png</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490ca3de4b08f2efeed4ae0/5761a8842eeb811a652ff017/1518792653122/Frollicks+B%26W.png</image:loc>
      <image:title>Results</image:title>
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      <image:title>Results</image:title>
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      <image:title>Results</image:title>
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      <image:title>Results</image:title>
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      <image:title>Results</image:title>
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      <image:title>Results</image:title>
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      <image:title>Results</image:title>
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      <image:title>Results</image:title>
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      <image:title>Results</image:title>
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      <image:title>Results</image:title>
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      <image:title>Results</image:title>
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      <image:title>Results</image:title>
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      <image:title>Results</image:title>
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      <image:title>Results</image:title>
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      <image:title>Results</image:title>
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      <image:title>Results</image:title>
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      <image:title>Results</image:title>
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      <image:title>Results</image:title>
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      <image:title>Results</image:title>
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      <image:title>Results</image:title>
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      <image:title>Results</image:title>
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      <image:title>Results</image:title>
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      <image:title>Results</image:title>
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      <image:title>Results</image:title>
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      <image:title>Results</image:title>
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      <image:title>Results</image:title>
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      <image:title>Results</image:title>
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      <image:title>Results</image:title>
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      <image:title>Results</image:title>
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      <image:title>Results</image:title>
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      <image:title>Results</image:title>
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      <image:title>Results</image:title>
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      <image:title>Results</image:title>
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      <image:title>Results</image:title>
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      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/571a5ceaf699bbe29b52d039/571a5ceaf699bbe29b52d040/1422576941630/comingsoon-b.jpg</image:loc>
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      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/571cbc88f699bbdfbf72b95b/571cbcd0a3360c282c673ea5/1465470510226/2.jpg</image:loc>
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    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/571cbc88f699bbdfbf72b95b/57234facf85082b93eff43a8/1465470569525/6.jpg</image:loc>
      <image:title>Lightning Strike Gallery - E: Pre-Production Design</image:title>
      <image:caption>Complete development of 3-D packages designs that can be turned into sellable products</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://missionfieldllc.squarespace.com/core-services-gallery</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-05-13</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/t/5735c67c4c2f8570818d72fb/1463141848414/</image:loc>
      <image:title>Core Services Gallery - Lightning Strike™</image:title>
      <image:caption>Identify, develop &amp; build 2-3 winning platforms &amp; the top 6-9 concepts.  12-15 weeks  </image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/571c91deb6aa6012a72723fc/571c91ecb6aa6012a7272414/1463141848414/1.png</image:loc>
      <image:title>Core Services Gallery - Lightning Strike™</image:title>
      <image:caption>Identify, develop &amp; build 2-3 winning platforms &amp; the top 6-9 concepts.  12-15 weeks  </image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/571c91deb6aa6012a72723fc/571c93e8e707ebff307c28f1/1463141926861/2.png</image:loc>
      <image:title>Core Services Gallery - Rapid Prototyping</image:title>
      <image:caption>Create 500-1000 sellable prototypes for rapid retail testing. 6-9 weeks</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/571c91deb6aa6012a72723fc/571c95681bbee027950f2e2b/1463141981519/3a.png</image:loc>
      <image:title>Core Services Gallery - Microburst™</image:title>
      <image:caption>Test &amp; learn about ideas in a real retail setting (Food, Drug Mass, Natural, Spec.) 1 weekend - 10-12 weeks - 20 weeks</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/571c91deb6aa6012a72723fc/571c9573a3360c282c66d2ab/1461930432749/plus.png</image:loc>
      <image:title>Core Services Gallery</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/571c91deb6aa6012a72723fc/571c956ea3360c282c66d292/1463142012426/X.png</image:loc>
      <image:title>Core Services Gallery - Moving Front™</image:title>
      <image:caption>Capital allocation process plus entrepreneurial incubation for highly disruptive ideas. 12 months – 24 months</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://missionfieldllc.squarespace.com/rapid-prototyping-amplifiers-gallery</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-06-10</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/t/575a8e8cb09f956f20f62390/1463142601704/</image:loc>
      <image:title>Rapid Prototyping Gallery</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5735c882f8508265d38b888b/5735c8c91d07c026e94a4a7f/1463142601704/</image:loc>
      <image:title>Rapid Prototyping Gallery</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5735c882f8508265d38b888b/5735c8ca8a65e2745014e83d/1465552493262/6.jpg</image:loc>
      <image:title>Rapid Prototyping Gallery - A: Pre-Production Design</image:title>
      <image:caption>Complete development of 3-D packages designs that can be turned into sellable products</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5735c882f8508265d38b888b/5735c8de8a65e2745014e88f/1465552524145/11.jpg</image:loc>
      <image:title>Rapid Prototyping Gallery - B: Online Eye Tracking</image:title>
      <image:caption>Low-cost, high-quant studies of retail shelves, packaging and branded designs</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://missionfieldllc.squarespace.com/overview-gallery</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-02-14</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/t/5a8489d30852295967b9d224/1465736528675/</image:loc>
      <image:title>Overview Gallery</image:title>
      <image:caption>Your team lacks the resources, time, or flexibility to get it done?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/57357ba6a3360c8e2fcd60fa/57357bb4a3360c8e2fcd6134/1465736528675/Infographic_4-16.png</image:loc>
      <image:title>Overview Gallery</image:title>
      <image:caption>Your team lacks the resources, time, or flexibility to get it done?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/57357ba6a3360c8e2fcd60fa/5a84885e41920237fe5e8665/1518635374867/home-icon-1.png</image:loc>
      <image:title>Overview Gallery</image:title>
      <image:caption>Your team lacks the resources, time, or flexibility to get it done?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/57357ba6a3360c8e2fcd60fa/5a84886924a69403d703ec07/1518635410399/home-icon-2.png</image:loc>
      <image:title>Overview Gallery</image:title>
      <image:caption>The best ideas sit on a shelf due to organizational constraints?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/57357ba6a3360c8e2fcd60fa/5a8488748165f5ac7e840208/1518635443480/home-icon-3.png</image:loc>
      <image:title>Overview Gallery</image:title>
      <image:caption>Your agency partner is overly creative to a point of impracticality?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/57357ba6a3360c8e2fcd60fa/5a84887b8165f5ac7e84037d/1518635475149/home-icon-4.png</image:loc>
      <image:title>Overview Gallery</image:title>
      <image:caption>The best product platforms are too disruptive to be validated in traditional testing methodologies?</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://missionfieldllc.squarespace.com/microburst-gallery</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-06-16</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/t/5762e69dff7c507e597b9bc9/1465473653656/</image:loc>
      <image:title>Microburst Gallery - A: Multiple Weekends</image:title>
      <image:caption>Triangulate your insights across multiple geographies/channels/retailers</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/57594f143c44d8d8be8b9162/57595a608a65e2169c1eccc5/1465473653656/3.jpg</image:loc>
      <image:title>Microburst Gallery - A: Multiple Weekends</image:title>
      <image:caption>Triangulate your insights across multiple geographies/channels/retailers</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/57594f143c44d8d8be8b9162/57595a7c8a65e2169c1ecd1a/1465473683513/2.jpg</image:loc>
      <image:title>Microburst Gallery - B: In Store Marketing Support</image:title>
      <image:caption>Support your retail test with in-store displays, promotion and TPR</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/57594f143c44d8d8be8b9162/57595a9f859fd0191ac6451a/1466099357554/1.jpg</image:loc>
      <image:title>Microburst Gallery - C: Geo-Targeted Digital Advertising</image:title>
      <image:caption>Drive awareness by targeting IP addresses with a 1-3 mile radius around each test store</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://missionfieldllc.squarespace.com/innovation2020</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-02-13</lastmod>
  </url>
  <url>
    <loc>https://missionfieldllc.squarespace.com/microburst</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2015-02-12</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/t/54dd0909e4b03174c3dd1468/1423771914271/</image:loc>
      <image:title>Microburst™</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/t/54e50d14e4b00ad40656e915/1424297240017/mission-field-banner-innovation.jpg</image:loc>
      <image:title>Microburst™</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://missionfieldllc.squarespace.com/global-launch</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2015-02-12</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/t/54dd093ee4b06d034487c78b/1423771966594/</image:loc>
      <image:title>Global innovation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/t/5697d7ce0ab3771bec412199/1452791767000/08.jpg</image:loc>
      <image:title>Global innovation</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://missionfieldllc.squarespace.com/moving-front</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2015-02-12</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/t/54b809ece4b089bfadc7a8cd/1421347309099/</image:loc>
      <image:title>Moving Front™</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/t/5697d79b1f4039853c567834/1452791712811/11.jpg</image:loc>
      <image:title>Moving Front™</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://missionfieldllc.squarespace.com/retail-ready-prototypes</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2015-02-12</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/t/54dd08f0e4b03174c3dd1375/1423771888818/</image:loc>
      <image:title>Rapid Prototyping</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/t/5697d7660ab3771bec411e7b/1452791668915/10.jpg</image:loc>
      <image:title>Rapid Prototyping</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://missionfieldllc.squarespace.com/lightning-strike</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2015-02-12</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/t/54dd08d3e4b03174c3dd1264/1423771873752/</image:loc>
      <image:title>Lightning Strike™</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/t/5697d73c0ab3771bec411d39/1452791622773/07.jpg</image:loc>
      <image:title>Lightning Strike™</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://missionfieldllc.squarespace.com/team</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-07-19</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490d9d1e4b0a57121fc6d17/5efa018bc6d0a52099b0a71f/1593442987214/Wing-Larson%2B-%2BB%2526W.jpg</image:loc>
      <image:title>Team - Julie Wing Larson</image:title>
      <image:caption>Vice President - Julia is an executive level marketer who has successfully grown both small, emerging businesses and large, established brands. She has the entrepreneurial spirit and experience paired with 10 years of classical CPG training and 15 years of brand management and innovation leadership. A natural problem solver who quickly turns insights into action and effectively leads large cross-functional teams.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490d9d1e4b0a57121fc6d17/5e6000275e22a2156ce14d9b/1583349926691/Connor%2Blink.jpg</image:loc>
      <image:title>Team - Connor Link</image:title>
      <image:caption>Research Chef - Connor enjoys applying his love of food to the challenges of food innovation, and has worked on countless food and beverage categories in every section of the store.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490d9d1e4b0a57121fc6d17/5e090541f5409c5212647657/1577649897953/julie%2Bbeck%2BB%2526W.jpg</image:loc>
      <image:title>Team - Julie Beck</image:title>
      <image:caption>VP Retail Strategy - Julie’s expertise is a strong combination of strategic sales, customer relations, business strategy and go to market approaches. Her 17 years at CPG manufacturers Procter &amp; Gamble, Kraft and J&amp;J in addition to her 8+ years of client strategy gives her deep insights into the most complicated business, channel and category strategies.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490d9d1e4b0a57121fc6d17/5da1cabd9bca686d8374cbae/1570884368568/julie+collins+B%26W.jpg</image:loc>
      <image:title>Team - Julie Collins</image:title>
      <image:caption>PRINCIPAL CONSULTANT / SOCIAL MEDIA - Julie has over 15 years of experience in CPG research and analytics, including three years at Nielsen BASES and four years in the Consumer Market Knowledge group at P&amp;G. Most recently, Julie worked at Crispin Porter + Bogusky as a Social Insights specialist. Her passion is collecting, integrating and analyzing large data sets to provide actionable insights.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490d9d1e4b0a57121fc6d17/5da1c86fae38d160418a483d/1570883951772/dan+heiges+b%26w.jpg</image:loc>
      <image:title>Team - Dan Heiges</image:title>
      <image:caption>R&amp;D Consultant - Dan has established a reputation for developing innovative food products for a wide range of clients, ranging from start-ups to some of the world's largest retailers. He brings to life the highest quality products that are in alignment with your product vision and strategy with deep expereince in baking, frying, dehydration, extraction, extrusion and fermentation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490d9d1e4b0a57121fc6d17/5da1c7b8daaa2310a06b42ed/1570883645733/gary+crosby+b%26w.jpg</image:loc>
      <image:title>Team - Gary Crosby</image:title>
      <image:caption>Account Manager - Gary has 15 years of experience in Account Management, Sales and Business development. Extensive experience in building, operating and growing successful businesses with a consistent track record of delivering both top and bottom line results.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490d9d1e4b0a57121fc6d17/5da1c753ff3f1e0b33320b1b/1570883489153/susan+harrington+b%26w+crop.png</image:loc>
      <image:title>Team - Susan Harrington</image:title>
      <image:caption>PRINCIPAL CONSULTANT - Susan is a dynamic consultant with measurable success in developing business strategy and product innovation. She has over 23 years of experience in market research, product and category management, strategy and business planning, and marketing with companies as diverse as Nielsen, Bose, Coors, General Mills and Orange Glo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490d9d1e4b0a57121fc6d17/5d5b399ae5e3d10001a45e29/1566259716207/Caragh+B%26W+updates+2019.jpg</image:loc>
      <image:title>Team - Caragh McLaughlin</image:title>
      <image:caption>Vice President - Caragh brings deep domestic and global consumer and B2B marketing experience from her 20 year career spanning Blue Chip CPG companies, smaller entrepreneurial companies, the hospitality industry and launching her own business. She loves uncovering consumer insights and translating them into innovative new products and solving challenging problems.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490d9d1e4b0a57121fc6d17/5c38ca90c2241be320d3b3f2/1566259779731/David+Voss.jpg</image:loc>
      <image:title>Team - David Voss</image:title>
      <image:caption>Sales Consultant - David is a seasoned sales professional, with over 28 years in the industry.  He’s had long tenures at Campbells, General Mills and for the past 7 years leading the West coast initiatives for Ignite Sales Management</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490d9d1e4b0a57121fc6d17/5c38ca38758d46c177c4c8d6/1566259793363/Betsy%2BGillette.jpg</image:loc>
      <image:title>Team - Betsy Gillette</image:title>
      <image:caption>Sales Consultant - Betsy is a 20-year industry veteran having experience in both conventional and natural retail with Jewel Food Stores in Chicago and Wild Oats in Boulder. Additionally she has held positions on the manufacturing side, with White Wave Foods and in distribution with UNFI.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490d9d1e4b0a57121fc6d17/5c06c11170a6ad07bfd920a9/1543946611177/Melinda-HEADSHOT+B%26W.png</image:loc>
      <image:title>Team - Melinda Jurs: Business Operations</image:title>
      <image:caption>Melinda has more than 25 years of Business Development experience.  She derives great satisfaction and is very adept at joining companies with great prospects to their mutual benefit.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490d9d1e4b0a57121fc6d17/5b69a92bf950b75d1ae9834b/1533651292251/Keith+Larson++new+B%26W.JPG</image:loc>
      <image:title>Team - Keith Larson</image:title>
      <image:caption>PRINCIPAL CONSULTANT - Keith has over 30 years of experience in senior leadership roles in Sales, Finance and Operations working at leading organizations such as Procter &amp; Gamble, DuPont and Cenveo. Since 2006, Keith has been the president of SKiL Business Advisors coaching several startups and early stage companies to success. Formerly, Keith was the President of Sales &amp; Marketing at a $2 billion firm, a CFO for an $800 million division, and President of a $200 million division. With a proven track record of achieving outstanding results, Keith has experience in identifying issues and determining solutions for superior performance.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490d9d1e4b0a57121fc6d17/5b08137b1ae6cf2a417f185a/1528469656526/Eric+Kitner+B%26W.png</image:loc>
      <image:title>Team - Eric Kitner</image:title>
      <image:caption>GENERAL LEGAL COUNCIL - Eric is a partner at Snell &amp; Wilmer LLP and functions as Mission Field’s general counsel. He is experienced in contract negotiation, troubleshooting and helping to create win-win business relationships for Mission Field and its clients.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490d9d1e4b0a57121fc6d17/5a8eb964e4966bbc8aceb27b/1519303231348/Carol+Kauder+B%26W.png</image:loc>
      <image:title>Team - Carol Kauder</image:title>
      <image:caption>Principal Researcher - Carol's deep expertise in the consumer allows her to bring to life consumer-centric strategies by bringing clients exceptionally close to target consumers and facilitating a deeper understanding of their lives. She does all of this by drawing on a wide range of qualitative research methodologies and her deep expertise with insight generation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490d9d1e4b0a57121fc6d17/5a81dcc2e4966b1be98ad4e3/1518460271803/Amy+Deneweth_BW+Bio+pic+%28002%29.jpg</image:loc>
      <image:title>Team - A.B. Deneweth</image:title>
      <image:caption>PRINCIPAL CONSULTANT + COPYWRITER/NAMER - A.B Deneweth has been a marketing professional for 20+ years on both the client and agency side. A former Creative and Marketing Director, Amy now specializes in product naming and brand messaging consulting.  With an extensive background in linguistics and branding language, Amy has crafted thousands of names for a wide variety of clients including Fortune 500 CPG as well as non-profits.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490d9d1e4b0a57121fc6d17/5a81bfd10d92971a0957e1fc/1518452919560/Michelle+Lott-High-Res-682x1024.jpg.png</image:loc>
      <image:title>Team - Michelle Lot</image:title>
      <image:caption>LEGAL &amp; REGULATORY CONSULTANT - With nearly 20 years of regulated product experience, Michelle's specialties include crafting successful regulatory submissions and quality management systems for both startup and large CPG companies. She is currently serving on the FDA’s Device Good Manufacturing Practices (DGMP) Advisory Committee as an industry representative, providing strategy and guidance to FDA on a variety of key topics</image:caption>
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      <image:title>Team - Rosemary Mark</image:title>
      <image:caption>R&amp;D CONSULTANT -  Rosemary's 20-year experience in food formulation and development means she is constantly creating recipes, new product concepts, and innovations that stretch the imagination and taste profile of a client's target audience. Rosemary brings the expertise of cutting-edge flavors and approaches to all of Mission Field's R&amp;D development work.</image:caption>
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      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490d9d1e4b0a57121fc6d17/59a716fd9f8dcef7791eadf6/1518453345939/Kelly+B%26W.png</image:loc>
      <image:title>Team - Kelly Connelly</image:title>
      <image:caption>R&amp;D CONSULTANT - An innovation professional with 17 years of food product innovation experience in baking (cookies and crackers), nuts, bars, and beverages. Kelly has developed and commercialized over 45 products around the world (so far) and is excited to use her knowledge and experience in driving food innovation for CPG challenges of all types.</image:caption>
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      <image:title>Team - Carolina Fryer</image:title>
      <image:caption>MANAGING DIRECTOR - Carolina’s passion is to increase the pace of innovation through deep consumer empathy, rapid prototyping and live market testing of breakthrough ideas. She spent over a decade as a CPG Marketer with WhiteWave Foods after getting her start with P&amp;G. Carolina has launched her own startup and spends time advising young startups in the Food space. While at WWF she focused on Innovation including the start of an internal intrapreneurial innovation team and launching Rachel’s Wickedly Delicious Yogurts, International Delight Chai Tea and Sir Bananas.</image:caption>
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      <image:title>Team - Kevin Milani</image:title>
      <image:caption>DIGITAL MARKETING CONSULTANT - Kevin has over 14 years of digital strategy success working for CEO’s at companies such as Masterfoods USA, Philips Electronics, Kodak and AT&amp;T. Kevin now manages millions of dollars in annual ad spend across many categories for his clients and has had successful Search Engine Marketing campaigns in 5 of the top 10 hardest categories. Kevin’s refined processes and techniques cover the whole purchase cycle and regularly triple and quadruple his client’s online sales and profit</image:caption>
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      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490d9d1e4b0a57121fc6d17/54b8105ee4b0b2f2e351f4a5/1518452926121/Marie-Benedix.jpg</image:loc>
      <image:title>Team - Marie Benedix</image:title>
      <image:caption>PRINCIPAL CONSULTANT - Marie combines expertise in strategy and innovation with 20 years’ global experience across three continents with companies from start-ups to food and beverage market leaders like WhiteWave Foods and Tetra Pak. Recently she has helped companies create and launch successful innovation in categories like supplements, functional beverages and consumer electronics.</image:caption>
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      <image:title>Team - Rob Miller</image:title>
      <image:caption>CREATIVE DIRECTOR - Rob's wide range of work has been recognized by the Industrial Designers Society of America, BusinessWeek, Wired Magazine, and the American Institute of Architects. In the past decade, he has completed work for: Case Logic, Virgin, Minolta, Thermos, General Electric, Kimberly Clark, Johnsonville, HunterDouglas, Waterpik, NCR, Burton, 3com, APC, and a handful of regional entrepreneurs. He has a BID from Syracuse University and is President of the IDSA.</image:caption>
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      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/5490d9d1e4b0a57121fc6d17/54b8104be4b05e8a36329699/1518453512900/Monty-Jorgenson.jpg</image:loc>
      <image:title>Team - Monty Jorgenson</image:title>
      <image:caption>CREATIVE DIRECTOR - Monty's 20+ year passion for design has led him to create breakthrough approaches for both Fortune 500 clients as well as entrepreneurs. His experience in graphic design and art direction including branding &amp; logo design, package design, photography, videography and online creative elements compliments his effort to create the ideal "visual voice" for a wide range of consumer products.</image:caption>
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      <image:title>Team - Jonathan Tofel</image:title>
      <image:caption>FOUNDER/CEO -Jonathan's an experienced CPG entrepreneur, marketer, innovator, researcher and business strategist. Throughout his career in consumer products and entrepreneurial brand management (Procter &amp; Gamble, Clorox, Orange Glo) he has successfully championed and grown hundred million dollar brands as well as led breakthrough innovation work for over 3 dozen Fortune 500 CPG clients</image:caption>
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      <image:title>Team</image:title>
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      <image:title>Innovation Strategic Development</image:title>
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      <image:title>Innovation Strategic Development</image:title>
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  <url>
    <loc>https://missionfieldllc.squarespace.com/venturecapital</loc>
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    <lastmod>2016-02-03</lastmod>
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      <image:title>Venture Capital Assessment</image:title>
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  <url>
    <loc>https://missionfieldllc.squarespace.com/enhanced-opportunities</loc>
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    <lastmod>2016-03-14</lastmod>
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      <image:title>News</image:title>
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  <url>
    <loc>https://missionfieldllc.squarespace.com/approach</loc>
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    <lastmod>2017-11-07</lastmod>
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      <image:title>Approach</image:title>
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  </url>
  <url>
    <loc>https://missionfieldllc.squarespace.com/approach/lightning-strike</loc>
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    <lastmod>2016-06-16</lastmod>
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      <image:title>Lightning Strike</image:title>
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      <image:title>Lightning Strike</image:title>
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  </url>
  <url>
    <loc>https://missionfieldllc.squarespace.com/approach/microburst</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-06-16</lastmod>
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      <image:title>Microburst</image:title>
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      <image:title>Microburst</image:title>
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  <url>
    <loc>https://missionfieldllc.squarespace.com/approach/moving-front</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2016-06-16</lastmod>
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      <image:title>Moving Front</image:title>
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      <image:title>Moving Front</image:title>
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  <url>
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    <lastmod>2016-06-16</lastmod>
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      <image:title>Rapid Prototyping</image:title>
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      <image:title>Rapid Prototyping</image:title>
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  <url>
    <loc>https://missionfieldllc.squarespace.com/home</loc>
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    <lastmod>2020-04-25</lastmod>
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      <image:title>Overview - Mission Field Inc 5000</image:title>
      <image:caption>Mission Field was ranked in the top 33% for growth in the USA and #33 in the state of Colorado</image:caption>
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      <image:title>Overview - Financial Times 2020 Fastest Growing Companies</image:title>
      <image:caption>Mission Field was #18 among Service Consultancies in the Americas in 2020</image:caption>
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      <image:title>Overview</image:title>
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  <url>
    <loc>https://missionfieldllc.squarespace.com/innovationday2018</loc>
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    <lastmod>2020-02-27</lastmod>
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      <image:title>Innovation Day 2018</image:title>
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      <image:title>Innovation Day 2018</image:title>
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      <image:title>Innovation Day 2018</image:title>
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      <image:title>Innovation Day 2018</image:title>
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      <image:title>Innovation Day 2018</image:title>
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  <url>
    <loc>https://missionfieldllc.squarespace.com/innovationday2019</loc>
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    <priority>0.75</priority>
    <lastmod>2020-02-27</lastmod>
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      <image:title>Innovation Day 2019</image:title>
      <image:caption>AVANTI - From Carolina Fryer My current favorite restaurant is Avanti Food &amp; Beverage in Denver, CO. It’s a great example of a rising number of adult focused food courts that give you the option to snack, taste, buy and sample multiple restaurants all in one location. Avanti calls itself a “Collective Eatery” and I just know that I like that I can get truly delectable Croque-Madame at the French Bistro Georgette, followed by the sweet perfection of Bacon Pops at the Italian Pizzeria Brava and then my all-time favorite – Venezuelan Arepas at Quiero Arepas. In full transparency, I’m Venezuelan and I grew up eating arepas but not like these gourmet overstuffed beasts. They have rocked my world and upended what I thought could go into my traditional corn based arepas. They even inspired my latest dinner party at home where I made oversized arepas and taught a whole new group of friends about the possibilities and tastiness of Venezuelan Arepas</image:caption>
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      <image:caption>BORED PANDA - From Carolina Fryer There is no end to the creative fodder (and amusement) that Bored Panda provides. On any given day, you can read blurbs about a company that makes slippers to look like their pets that are so real you can’t hardly tell them from the real Fido, amazing photography that will blow you away and food creations that are fantastic, futuristic, delicious and inspiring like this 3D jelly cake. I come to BP for the food but often find myself poking around their travel, photography and more. Look no further for your 5 min mind break to get your creative juices flowing with what is possible.</image:caption>
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      <image:caption>Free Solo- The Movie - From Jonathan Tofel There’s nothing like seeing an athlete at their peak doing something amazing, but it’s something else to watch that person risk their lives with every physical move. As a rock climber who once trained 3 times per week in order to be able to lead climbs within the range of 5.11-5.12, I have no way to comprehend the strength and dedication and mental focus it takes to do several levels harder and have every move you make be one of life or death.</image:caption>
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      <image:caption>30-day Burpee Challenge - From Carolina Fryer Efficiency, effectiveness, dynamic and powerful – that is what I think about when I hear Burpee. Most people have a different (and not nice) reaction but I actually really love Burpees. For those of you uninitiated, this a deceptively simple movement that uses every part of your body. Simply start standing, get to a squat, drop to the ground for a plank to push up and pop back up to your feet with a small jump and overhead clap. Easy. Not so much. For me a burpee is the quickest way to “wake up” my body and mind. I think of it as the entreprenuer’s workout – quick and to the point. No messing around. Do it and get back to what you want to get accomplished. Want a fun challenge… do the 30-day Burpee Challenge. You’ll thank me later.</image:caption>
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      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/t/5c648508fa0d60460a35816a/1550091569784/fuel_thumbnails_marketoonist.jpg</image:loc>
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      <image:caption>Marketoonist - From Linda Porter-Cox When I need a quick mental break, but don’t want to completely leave the CPG space in my head, I head over to the Marketoonist. Drawing from his CPG brand management career, Tom Fishburne’s insightful humor is always on point and never fails to make me chuckle. I can always find something to relate to in his cartoons. That quick moment of laughter often sparks a new idea or thought that I can bring back to the project at hand. I highly recommend checking out his site when you need a moment or a laugh.</image:caption>
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      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/t/5c6307b60d929707c8e14367/1549996761512/fuel_thumbnails_childsplay.jpg</image:loc>
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      <image:caption>CHILD’S PLAY - From Caragh McLaughlin Lately, I’ve been doing a lot of thinking about the power of play. If you have kids (or paid any attention to Mr. Rogers back in the day), you’ve surely heard the phrase, “play is the work of childhood.” Play is a way for kids to learn how the world works. And, of course, it’s an opportunity to spend time with important people. Often parents hear the request, “Mom/Dad – will you play with me?” I’ve discovered that when I can be truly in the moment playing with my child, I can tap into his imagination and innate creativity. Which in turn gives me an opportunity to look at my world and my work in new and different ways. I recently discovered Imagination Playground’s Big Blue Blocks, which I think exemplifies that opportunity to unlock creativity in kids, and I have to admit I want to play with them, too.</image:caption>
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      <image:loc>https://static1.squarespace.com/static/5490b448e4b0e072f944ad54/t/5c630dce24a694fa9227b09c/1549996827619/feed_thumbnails_rockwarrior.jpg</image:loc>
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      <image:caption>Rock Warrior’s Way - From Jonathan Tofel This book was designed to help rock climbers shed the fear-based thinking of difficult attempts and accomplish more than they ever expected. I feel that its 5 basic tenets are very similar (and perhaps a little disruptive) to the pop psychology you see communicated around entrepreneurship, creativity or starting new behaviors. The key tenets of the Rock Warrior are: 1) Performance is affected by subconscious beliefs and attitudes, 2) Performance is improved by learning, which requires focused attention and an attitude of problem solving. 3) The Quality of your motivation matters, not just quantity. Love-based motivation &gt; fear-based motivation. 4) Fear comes in two flavors: survival and illusory. The former stops you from getting killed. The latter limits your power. 5) Death is our advisor. Every moment matters, take advantage of those moments today.</image:caption>
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      <image:caption>11-Year old Freeskier - From Caragh McLaughlin There’s nothing like a day of skiing to get my juices flowing – both physically and mentally. I love being outside, surrounded by beautiful scenery, and on a perfect day having the sound of nothing but fresh snow falling around me &amp; muffling the noise of the world. Plus, you get to choose your adventure each time you go – is it a take-it-easy groomer day? Is it a get-a-workout bumps run day? But even on the run into lunch, it requires that I pay attention to what I’m doing so I don’t “catch an edge” and get hurt . It’s rare for me to find an activity where I can truly clear my mind and skiing does that for me. I found this video of an unbelievable 11 year old freeskier, Kai Jones, who succinctly hits all these insights around why I love skiing. And he has crazy skills (and apparently a Mom with a high threshold for “getting scared”). For skiing inspiration &amp; a great outlook on life, look no further than this kid.</image:caption>
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      <image:title>Innovation Day 2019 - Title</image:title>
      <image:caption>GROCERY STORE WANDERING - From Jonathan Tofel Did you ever take a moment to stop and wander around a grocery store aimlessly? As shoppers we are often time pressed and focused on making a grocery store trip “happen,” but that’s when we lose out. Sometimes it’s refreshing and rewarding to just linger in a store and explore what exists. You’ll find that lingering/wandering time is when sub categories you never knew existed (because you’re probably not the target) pop out and reveal themselves. In that spirit, I have a fun video from Toro y Moi to get you thinking about grocery stores in a new light… enjoy!</image:caption>
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      <image:caption>Brookeville Beer Farm - From Caragh McLaughlin Until recently, I lived outside Washington DC and within a few miles of my house there were a couple of beer farms that opened within a short timeframe. My favorite one, Brookeville Beer Farm, combines the Farm-to-Table movement with the vibe of a casual music festival. They grow their own hops on the farm, built out a beautiful covered patio with live music on the weekends, have a large lawn where people can hang out and bring picnics and lawn games for kids, built a brick oven that made delicious pizza and have rotating food trucks to bring variety to the food options. They allow dogs and people can bring their own food. It became a favorite place for most of our friends to spend a weekend afternoon with the whole family. What I think they got right was the intersection of multiple trends: Local, craft beer, farm-to-table ingredients, menu variety (&amp; who doesn’t love food trucks these days?!), and personalization. And, it found that rare space where kids could run around and play while adults could spend time together over a drink &amp; some delicious food.</image:caption>
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